Targeted online ads are being used to promote coronavirus vaccinations

Telling conservatives it’s a shot to ‘restore our freedoms’: How online ads are promoting coronavirus vaccination Long criticized as invasive, discriminatory and divisive, microtargeted advertising has become an important tool in the battle to boost vaccination rates across the United States. Jeremy Merrill, Drew Harwell Washington Post

... At least 35 government agencies, nonprofit entities, corporations and public figures have purchased ads with different pro-vaccination messages, each set to reach — and hopefully persuade — Americans based on characteristics such as political affiliation, cultural identity and hobbies, a Washington Post analysis of Facebook ad data has found....

ALSO SEE: FDA approval not swaying some vaccine holdouts-_Washington Post interviews