Public Attitudes

Why Europe's fight against the pandemic is about to get much more dangerous

Paris (CNN) "Despite months of persuasion, despite intensive media campaigns, despite discussions in various media we have not succeeded in convincing enough people to get vaccinated." Those were the words of former Austrian Chancellor Alexander Schallenberg last month as he announced the first nationwide vaccine mandate in Europe.

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Discussing the difficulties of sending the right message about the omicron variant.

With the first case of omicron confirmed in California and more cases expected across the U.S., public health officials who know the difference between good and bad crisis communication say they can't afford to be quiet and wait until scientists know how risky the new variant is before they speak out.

"We don't want to just be silent on the matter, because then that can cause fear and then that can allow for misinformation to creep in," says Elya Franciscus, the epidemiology operations manager for COVID-19 in Harris County, Texas.

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